Working under the Chief of Staff and VP of Operations at Xerxes Global, I collaborated with the Communications Manager and the Content and Marketing team at the Category Management Association. I designed visual graphics to accompany weekly newsletters. Using the newsletter copy and broad creative direction, I developed engaging visuals that aligned with the organization's brand identity while making each message more compelling and accessible. By combining strategic use of brand colors, thoughtful layouts, and eye-catching design, I helped strengthen audience engagement, encouraging more clicks, reads, and interaction from members and the broader community.
